We added a whole lot of Verified Pages from the NBA, WNBA, NHL, and MLS today and I noticed at least one area where WNBA teams are doing better than NBA teams – Facebook vanity URLs.
Some NBA teams have nice URLs, like:
www.facebook.com/NYKnicks
But others have old ugly ones like:
www.facebook.com/pages/Sacramento-CA/Sacramento-Kings/96222644025
And some others have group pages instead of the newer fan pages on Facebook.
Going through the MLS and NHL I found that some teams link to personal profiles on Facebook instead of Facebook fan pages for teams. That just doesn’t seem right either.
WNBA teams, on the other hand, seem to have their Facebook strategy all set. 10 out of 12 teams have Facebook pages, and every one has nice URL like:
www.facebook.com/WashingtonMystics
I wonder if the WNBA handles these things on a league level, while the NBA leaves it to each individual team, or if WNBA teams are just more on top of their social networking…